This presentation is intended to explain the Buzzdetector attitude toward social media monitoring: the human touch is crucial to make sense of the data collected through monitoring activity.
The latest upgrades are both functional and graphics.
The place where it all begin is the Marked Feeds area: in this widget, editors are placing the selected feeds split in positive and negative.
In the widget there are both the feeds found within the Buzzdetector feeders as well the ones found outside the platform. These feeds can be manually inserted through this easy to use window. The inserted feed will be included in the database and in all the graphs.
Then, to set up the graphs, there is a wide range of option:
Category chart:
through the dedicated widget editors can choose between existing category or create new one and customised them according to the specific need: categories title and definition, number of categories, colours. Editors can select the definition that fits the best with the assigned goal. E.g.: type of blogs, newspapers and magazines which covered the story, etc.
Trend chart:
the chart is built in two levels. The one below is a general overview of the selected timeframe. The one above is the magnified detail of a selection of choice.
Sentiment:
the chart comes from the manual selection of positives and negatives. It provides an accurate definition of what’s good and what’s wrong in the web about the selected keywords. As it is a manual selection, we avoid the possible mistakes coming from linguistic mismatch.
Tag Cloud:
Last the Tag cloud, still coming from a manual selection of the terms with the possibility to approve, remove or ban each single word.
What’s next?
Within April 3, there will be the option of selecting between several languages: Italian, English, Spanish, Portuguese, French, German.
Then Chinese is on its way.
If you wish to know more, just get in touch:
www.buzzdetector.com
g.facchini@buzzdetector.com
335 7465173
This chart from David Armano, showing a crucial step for everybody wishing to enter the limitless world of the communication of the Web 2.0, made me think about some key points to work properly with blogs, social media, forum.
Today, Web 2.0 is top of mind for companies and agencies.
Both see a sort of one-fits-all tool to solve communication issues, for the first, and advertising obsolescence and revenue erosion, the latter.
The dramatic economy crisis has further pushed forward this approach.
But this is turning communication activities from strategic to tactic, reducing their inner value.
We can
- open a Facebook page
- open a corporate blog
- publish a video on YouTube
But why?
Sometimes the answer is because others do it. Well, we have a problem, here.
Sometimes the answer stands in an integrated communication process. Ok, here we are.
I did mention the three activities above because it seems that it is vital for any company to have a Facebook page or to put video on YouTube, no matter your market and your goal.
What we should do:
- Let’s go under the surface: there is a world outside Facebook, even if the tool is worth
- Let’s ask for question: sharing is a pillar of the Web 2.0
- Let’s test: on field experience is better than most of the books published today about marketing and Web
- Be strategic: no chance to be successful without a full strategic approach
- Be realistic on goal: do not look for unrealistic metrics. These activities mostly work on medium and long term perception of brand and product.
- Be realistic on your self: who we are? where we stand? how are we perceived?
Transition from one platform to another can be painful.
If you add the transfer of the website, too, a complete redesign of both the website and the blog and a new server, you can get why I was away so long.
Apparently, now, everything is working.
Just some minor set up, to the links back, change the pic in the header, other stuff.
Tomorrow, I’ll be back with the first post of the new Bizandbuzz. Stay tuned.
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