Self-consciousness is a real issue.
Every corporation is nurturing the highest consideration possible of itself but this may prove to turn into an issue when criticism arise: we are too good at anything we do and no one can harm us.
Reality is the no brand can ignore criticism for ever.
Ignoring criticism may prove not to impact on sales, today or tomorrow but as it work on the brand perception and brand equity, sooner or later, it’s a bill to pay.
We must be prepared to listen for everything said about us with open mind and willing to understand and to learn.
This piece of research from BigResearch points where online searchers is expected to put big money in the next months.
With all the cries about recession and slow economy, better to know before and, if you are in any of the segments of the list, think carefully about the perception of your brand and products, how’s your customer care staff is performing and all these small details that can make your day.
Reviewing your score now, can save share of market if not increase them.
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