Jul 192010
Outsourcing is a rather common attitude for companies when talking about communication and advertising.
Most of the time, the process consists in assign the task to an agency, give a brief and wait for results.
But when it comes to monitoring and to get involved in the social web, better sit down along with the agency and stay tuned for every step taken. Not because agencies are not able to perform the tasks, but when you work on the perception of your company/brand, on the most important asset, it’s crucial to be part of the process.
Every word counts in the social web.
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