Bizandbuzz

Self-consciousness is a real issue.

Every corporation is nurturing the highest consideration possible of itself but this may prove to turn into an issue when criticism arise: we are too good at anything we do and no one can harm us.

Reality is the no brand can ignore criticism for ever.

Ignoring criticism may prove not to impact on sales, today or tomorrow but as it work on the brand perception and brand equity, sooner or later, it’s a bill to pay.

We must be prepared to listen for everything said about us with open mind and willing to understand and to learn.

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