En attendant LeWeb ‘09 Three words from LeWeb09 – Second word
Dec 142009

Now that LeWeb has ended, it’s time to wrap up what we’ve got from this event.
The ’09 edition was far better than ’08: yes, the inside temperature was a factor but in my opinion the average level of speakers was higher as well as the topics.
It was a great pleasure to meet in person thought leaders such as Chris Brogan, Jeremiah Owyang, Steve Rubel and have the chance to chat with them.
And this is the introduction to the first of the three words I bring back home with me from Paris: humanity.

As underlined by Queen Rania in her speech, we can have all the most incredible technology, the most amazing tools but if we do not act as human beings, if we are not compassionate, the world is not going anywhere. We have to leave our desk and go through everyday life to get a real grip on the situation outside. Because we are working on the most ancient human attitude: creating empathy.
Her speech was rich of compassion and created an immediate empathy with the attendees. Indeed, for security reason, it was impossible to get close to her but we did not feel the distance at all.
(Just for the records, give a look at the tweets about FB head of developers: he read his speech as the truly corporate person, a speech written by PR and Legal, and it was truly disappointing, distant.)

The same empathy I felt talking with Chris and Jeremiah and Steve: recognized leaders available to talk with everybody, without giving lesson but sharing their knowledge and being thankful because you read and appreciate them and their work. Because the Web is made of passion and talk about your passion.

I strongly believe that if you are a real thought leader, you are not afraid but welcome people who wants to talk with you.
Too many times, in the local blogosphere and in several events, we meet people acting as stars, distant, unfriendly.
Well, maybe they should go back to school.

The main result of the Social Web and its tools, of all this advance technology, is a rebirth of humanity, of being in touch with someone, of being personal. That’s a great achievement.

Tomorrow: Localization

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