What if we had all these great tools and this very fast connection and a worldwide wi-fi coverage and nothing to fill in?
What if we had not Playboy collections, nor Facebook neither online version of Repubblica and NYTimes or Library of congress?
Well, we would be stuck in front of a blinking screen, no matter the size and the device.
Josh Chasin of Metric Insider, quotes an article from Business Week (A Pricing Revolution Looms in Online Advertising) “WSJ.com, for example, charges advertisers as much as $64.60 to show a banner ad to 1,000 viewers… But what if marketers could find new ways to reach the same audience-with ads on sites that won’t charge nearly as much? What if those other ads cost as much as 95% less?”
His comment” What happens if the business of advertising becomes so commoditized that it no longer matters where or how you reach an audience, only that you reach them as cheaply as possible? Suddenly, the vehicle becomes irrelevant. Invariably, if you follow this to its logical conclusion, much of the money that has funded the creation of content for the last 150 years will dry up. If it stops being economically feasible to BE the Wall Street Journal online, then there will be no Wall Street Journal audience to reach elsewhere.”
I agree with his point.
Most of the content we share, get inspired, debate about come from the good old offline world.
Give a look at how many newspaper article are shared in Facebook, daily, or think about how many TV shows are on YouTube and think about at how much was the cost to produce and to air them.
If we make the mistake to turn from “Content is king” to “Price of adv is king” we may soon remain without quality contents and placing advertising in a low quality environment is always a dead end road.
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